Client

   BTIG, Institutional Broker

Challenge

Increase visibility among stakeholders in the region to assist and support the company’s ongoing growth. Correctly positioning the firm amid increased competition, while highlighting clear differentiating values, was part of the brief.

Results

BTIG continues to feature prominently in financial and trade press with ongoing coverage on corporate news, views on industry structure and financial market commentary. The success of the communication’s campaign has helped build profile for the company and its executives with the higher profile complementing business goals.